Hershey

Hershey was seeking a strategic partner to design a best in class B2B ecommerce experience for the Hershey customer base.   ​

The challenge was to learn, understand, and identify ways to grow and innovate the customer experience as a means to increase overall engagement, conversion, and brand affinity.​

My team defined the user experience, designs, brand identity, and go to market toolkit needed to bring this solution to life.