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Matt Collins
Strategy. Creative. Technology.
Ted Baker
REDESIGN
Creative Direction, Design Systems, Responsive, Commerce
30 Design Variations
15K Lines of Code
1 Very Happy Client
Ted Baker needed a strong creative director to handle the redesign and implementation of their commerce website. I was brought in to help win the pitch for the creative and front-end work. With an aggressive timeline, I led an agency team to deliver complete creative and design direction, along with a full design system—in 3 weeks.
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