Xbox Design Lab

Xbox Design Lab is an interactive experience that enables Xbox enthusiasts to create their own bespoke, personalized Xbox wireless controllers.

My team collaborated closely with the Microsoft and Xbox teams in order to create an interactive commerce experience to connect with avid gamers across the globe. The Adobe Commerce-powered solution leverages best-in-class technologies, like the Spectrum 3D customizer, and the Digital River Commerce Connector, to enable a seamless global rollout.

The relaunch of Xbox Design Lab brings an array of new customization options, and availability in 27 countries – with 11 new countries added – each localized for language and currency to deliver an optimal customer experience to Xbox fans everywhere.

The relaunch also features a new social, sharing, and community gallery that enables customers to share their own designs with other Xbox fans, as well as leverage the designs as a starting point for their own creations.